In the last 10 years, more women are leaving the corporate world to start a business of their own and it is no wonder. With demanding bosses, salary caps and grueling hours away from family, women are turning to other options to satisfy their need for a work/life balance as well as a viable income. In fact, the U.S. Department of Commerce found that the number of women-owned businesses grew by 44% from 1997-2007. That’s a substantial jump! Read more
I believe business relationships should be long ones. That´s why offering maximum value to you is my priority. I understand the success of your business depends on it. Your welfare may depend on it. And so may that of your employees. The responsibility involved isn´t to be taken lightly. My passion for writing persuasive copy is further fuelled by this. I want our relationship to be of mutual benefit. I want your business to grow and prosper. Just like you want people´s lives to be enriched by them using your product or service. After all business is the science of giving value to people. That´s why we give our hard-earned cash in return. Read more
There are some truly horrendous marketing disasters – one catalogue marketer who accidentally provided their fulfilment house with the wrong list and mailed a big elaborate expensive mailing to their leads and low frequency purchasers, sending them broke. Read more
Direct mail has been and possibly forever will be the workhorse of direct response marketing and of smart marketers.
Dan Kennedy has advocated that if he was ever going to be limited to a single media, then direct mail would be the one he would choose. I think that is a reasonable assessment. It isn’t glamorous the way that TV advertising or internet marketing is but direct mail is where fortunes are made. Read more